Your hands-free summer is here.
Super Cruise hands-free driving tech had been put under the umbrella of OnStar products a few years ago, but awareness was lacking. OnStar members that used the tech all reported the same thing: it makes driving easier, more relaxing and makes them feel refreshed when they arrive at their destination. In a summer season push, a campaign was developed with that mantra in mind, plus adding the fact that Super Cruise has one of the largest networks of compatible roads in North America. So, a juxtaposition summer fun with tech that can take you nearly anywhere was a no-brainer.
Vacation starts before the destination.
The vibes are real.
Social video was developed based on how users felt about the tech. On top of Super Cruise allowing a driver to take it easy at the start of a drive, it’ll stay with them when it’s time to go home. All Super Cruise compatible vehicles have a green LED bar on top of the steering wheel, so that was leveraged in every visual that depicted summer fun. Wherever it is that vacation takes you, the aim is to let go. Showing those moments and inserting Super Cruise in each one makes for an energetic combo.
Here and there. Hands-free.
Reenforcing the idea of where vacation can truly start was made for social. Whether it was video, carousel, or static, showing where Super Cruise can take you is a fit for a large array of summer planning. Whether it’s to the theme park, a national park or the family cabin, hands-free is truly the way to go.
Pleasantly interrupted.
Spaceback was a vendor that was utilized to get extra mileage out of video assets. A background was supplied for their ad modules that also pulled in video from social feeds. The end result is prime placement in web articles that perfectly showcases product benefit and seasonal vibe.
Rich media, a wealth of benefit.
Rich media rides shotgun, and summer vibes combined with Super Cruise benefits is the driver. Amongst the tactics: bento box-like tiles that shift and move, animated banners matched with video and rich banner animation. Wherever you go, Super Cruise can help take you there.
Out of home, and on the way.
Digital outdoor was a main driving component as well. Sometimes tied to location (ocean-oriented for Miami, national park focused for Houston), a simple juxtaposition is all that’s need to show that you don’t need to arrive for vacation to begin.
