Sometimes, it’s nice to enjoy the ride.
Game-changing technology isn’t created overnight. It takes time to develop. But once it’s perfected, a whole new horizon is within reach. Super Cruise driver assistance tech is no different. Eight years in, it’s one of North America’s most dominant hands-free driving networks. That sort of thing makes a statement. One that should not only be mentioned with style, but also with a depth of character. So working with Cadillac, tennis doubles grand slam champion, Taylor Townsend, was employed to deliver such a message. No stranger to adversity herself, being the best should allow her to drive the best. And with Super Cruise, she can let go every once in a while and enjoy the ride.
Taylor and Super Cruise are a perfect doubles team. For one that’s always hands-on, she gets an easy assist to be hands-off.
Success is a long road.
Being among the best in the world is strenuous. It takes constant work to stay on top. Taylor understands that well and a rapid sneak peak into her training shows that. But being on top doesn’t mean you have to be always on. Sometimes it’s nice to loosen the grip and just let go.
Sometimes it’s nice to be hands-off.
Taylor is hands-on in just about everything she does. Tennis champion. Business owner. Mother. Everything requires her effort and personal touch. But it doesn’t have to be that way all the time. In between it all, Super Cruise is there to let you take a break and be hands-off for a while.
Sit back and watch it unfold.
The videos were made to be social-first and help drive the Super Cruise conversation. Cadillac was looking for a budget-friendly solution to get some visibility, and the reception amongst the Meta and TikTok communities was very warm indeed. Racking up nearly a million views overnight and creating significant interaction, Taylor’s videos were among Cadillac’s top-performing posts for the summer. All perfectly timed for a championship victory at the 2026 U.S. Open.
